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The Mark
The story behind the Deep Tech mark.
THE SPARKFocused knowledge, risingTHE CAPSULEOrion crew capsule silhouetteTHE RINGSaturn. Tokamak. Atom.THE SHIELDAVCOAT heat shieldTHE GLOWReentry - resilience, transformationA vehicle that carries people into uncharted territory.
Origin & meaning

The Deep Tech Education mark is built from the silhouette of the Orion crew capsule - the spacecraft that carried four astronauts around the Moon on NASA's Artemis II mission in April 2026. It's the vessel that takes humanity further than it's been before.

That's the metaphor at the heart of DTE: a vehicle that carries people into uncharted territory.

The cone shape is the Orion capsule in profile - the clean aerodynamic taper from apex to base that has defined every crewed capsule from Mercury to Artemis. The flat base is the AVCOAT heat shield, the 5,000°F-rated thermal protection system that brings the crew home safely.

The arc beneath it represents reentry glow - the plasma sheath that forms as the capsule punches back through Earth's atmosphere. It's a symbol of resilience: going deep, surviving the fire, and coming back transformed.

The gold dot at the apex of the capsule is the point of ignition - the spark of focused knowledge. In the animated version of the mark, it begins at the centre of the capsule - where the crew sits, where the learning happens - and rises to the very top: knowledge ascending, expertise reaching its peak.

The elliptical ring orbiting the capsule's midsection carries three simultaneous references.

It's Saturn's rings - the most iconic image in space science, instantly recognisable, a symbol of the cosmic scale that deep tech operates at.

It's the torus of a tokamak fusion reactor - the magnetic containment field that holds plasma at 150 million degrees, representing breakthrough energy and the kind of civilisation-scale engineering that defines deep tech.

And it's the electron orbital of an atom - the fundamental building block of matter, representing the scientific foundation that all eight of DTE's industry verticals are built on.

One ring. Three meanings. Space, energy, matter - the three pillars of deep technology.

A capsule carrying people into the unknown. A ring representing the science that makes it possible. A spark of knowledge rising to the top.

That's Deep Tech Education in a single mark.

The mark in context
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← Frontier Experts
Adam Hawkes Figueira, Director of Marketing, Antaris

Adam Hawkes Figueira

Director of Marketing, Antaris

Turning deep tech into businesses that win.

About

Adam Figueira is the Director of Marketing at Antaris, where he leads all B2B marketing efforts including brand strategy, communications, web, content, PR, and demand generation. He brings 15+ years of marketing experience at both startups and growth-stage companies across MarTech, FinTech, and EdTech. Previously, Adam built and led B2B marketing for Trilogy Education, which became the fastest-growing EdTech company in history and was acquired by 2U for $750 million. He has also held leadership roles at LeadiD/Jornaya, CourseKey, LendingFront, and Sales Impact Academy.

Courses by Adam
Space

A Go-To-Market Playbook for Space Startups

For technical founders and early operators turning deep tech into a real business.

Adam Hawkes Figueira, Director of Marketing, Antaris
Adam Hawkes Figueira
Director of Marketing, Antaris
2 WEEKS$2,499
Cohort starts: June 22

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